The Supreme Cannabis Co.
He is succeeding Navdeep Dhaliwal, who has departed the company effective immediately. Supreme Cannabis is now using a search firm to identify and evaluate a new CEO to lead the company.
This management transition represents yet another move by a large Canadian LP during tough times in the industry. Supreme is clearly zeroed in on positioning themselves as the premium cannabis CPG leader.
Colin Moore has extensive public markets, CPG, and operational experience through his time at Starbucks Canada, Mosaic Group, and PepsiCo.
As President of Starbucks Canada for over 9 years, the company expanded from 315 retails locations to 1180 and more than $1 billion in annual revenue.
This was followed by a transition to President of Americas and then SVP, Enterprise Optimization where he worked on the global-level, increasing valuing through cost reductions and streamlining.
Clearly Moore will bring a wealth of valuable experience to the President and CEO role as Supreme Cannabis searches for a new leader. If Supreme can maintain its excellent company culture, focused on respecting the plant and end cannabis users, then this should serve investors well.
Colin Moore appears to understand this himself:
The opinions provided in this article are those of the author and do not constitute investment advice. Readers should assume that the author and/or employees of Capital 10X hold positions in the company or companies mentioned in the article. For more information, please see our Content Disclaimer.