{"id":27358,"date":"2023-08-16T12:08:48","date_gmt":"2023-08-16T16:08:48","guid":{"rendered":"https:\/\/capital10x.com\/old\/?p=27358"},"modified":"2024-03-21T08:58:41","modified_gmt":"2024-03-21T12:58:41","slug":"nickel-is-powering-the-battery-metal-revolution","status":"publish","type":"post","link":"https:\/\/capital10x.com\/old\/nickel-is-powering-the-battery-metal-revolution\/","title":{"rendered":"Nickel is Powering the Battery Metal Revolution and Canada Nickel is the Pure Play"},"content":{"rendered":"<h2>Nickel &#8211; The Underfollowed Battery Metal Opportunity<\/h2>\n<p>There is one thing every renewable energy solution has in common, batteries. Batteries are the key to making electric vehicles possible and solar panels viable.<\/p>\n<p>Without battery storage, the green revolution will never truly replace fossil fuels.\u00a0To make battery storage economically viable, the world needs all the metals that make up a battery in plentiful and economic quantities.<\/p>\n<p>Investors are aware that adequate battery storage will require far more copper, lithium and cobalt than the world produces today, but a key battery metal left out of the conversation is nickel.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nickel is Powering the Battery Revolution &amp; Canada Nickel is the Best Positioned Pure Play\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ftKSQM_ZtOw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/capital10x.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>To understand the importance of nickel in supporting the world&#8217;s drive for energy sustainable, one only needs to look at the chemical makeup of today&#8217;s most popular battery chemistries.<\/p>\n<p>As a refresher, a battery is made up of a cathode and anode. Electrons leave the anode and travel to the cathode through an electrolyte solution, generating electricity.<\/p>\n<p>Cathodes are currently the most important piece of a battery, they limit the energy density and dominate the battery cost. Among cathodes there are two chemical compositions that are set to dominate for at least the next half-decade if not longer, NCA and particularly NMC.<\/p>\n<p>The important takeaway from the above battery teach-in is that nickel makes up a majority of every popular battery chemistry in use today and into the future.<\/p>\n<figure id=\"attachment_27362\" aria-describedby=\"caption-attachment-27362\" style=\"width: 897px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27362 size-full\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Todays-Battery-Options-August-2023.jpg\" alt=\"\" width=\"897\" height=\"285\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Todays-Battery-Options-August-2023.jpg 897w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Todays-Battery-Options-August-2023-300x95.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Todays-Battery-Options-August-2023-768x244.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Todays-Battery-Options-August-2023-696x221.jpg 696w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><figcaption id=\"caption-attachment-27362\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/nickelinstitute.org\/media\/8d926a9b562cbb4\/2021-review-ni_energizing-batteries-v3.pdf\">https:\/\/nickelinstitute.org\/media\/8d926a9b562cbb4\/2021-review-ni_energizing-batteries-v3.pdf<\/a><\/figcaption><\/figure>\n<p>Nickel-through the popular NMC chemistry- is a key building block to making the most energy dense batteries on the market.<\/p>\n<p>Surprisingly, though nickel plays a major role in every single battery in use today, the battery metals investment community continues to focus primarily on lithium.<\/p>\n<figure id=\"attachment_27367\" aria-describedby=\"caption-attachment-27367\" style=\"width: 928px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27367\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-Battery-Energy-Density-August-2023.jpg\" alt=\"\" width=\"928\" height=\"346\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-Battery-Energy-Density-August-2023.jpg 928w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-Battery-Energy-Density-August-2023-300x112.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-Battery-Energy-Density-August-2023-768x286.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-Battery-Energy-Density-August-2023-696x260.jpg 696w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><figcaption id=\"caption-attachment-27367\" class=\"wp-caption-text\">Source: Nickel Institute<\/figcaption><\/figure>\n<h2>EVs Driving Nickel Demand<\/h2>\n<p>The rapid growth in electric vehicle adoptions continues to gain momentum. Electric vehicles sales are now 30% of vehicle sales in China, 20% in Europe and rapidly approaching 10% in America.<\/p>\n<figure id=\"attachment_27365\" aria-describedby=\"caption-attachment-27365\" style=\"width: 698px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27365\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/EV-Sales-as-of-total.png\" alt=\"\" width=\"698\" height=\"429\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/EV-Sales-as-of-total.png 698w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/EV-Sales-as-of-total-300x184.png 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/EV-Sales-as-of-total-696x428.png 696w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/EV-Sales-as-of-total-356x220.png 356w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><figcaption id=\"caption-attachment-27365\" class=\"wp-caption-text\">Source: IEA<\/figcaption><\/figure>\n<div class=\"su-note\"  style=\"border-color:#d1d1cc;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ebebe6;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">Adoption of electric vehicles is driving record demand growth for nickel. The average electric vehicle uses 29kg of nickel and the conversion of the North American fleet to electric would require 500,000 tonnes of extra nickel every year, 20% of current demand.<\/div><\/div>\n<p>Nickel demand grew 17% in 2021, more than three times faster than demand for other base metals and is forecast to continue growing 7% a year, driven by nickel usage in batteries growing at least 20% per year.<\/p>\n<h4>Nickel Demand Forecast Driven by Electric Vehicles<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27364\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand.jpg\" alt=\"\" width=\"1171\" height=\"762\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand.jpg 1171w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand-300x195.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand-1024x666.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand-768x500.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Globlal-Nickel-Demand-696x453.jpg 696w\" sizes=\"auto, (max-width: 1171px) 100vw, 1171px\" \/><\/p>\n<p>Yet even with this extremely bullish demand outlook for nickel, investors are faced with no easily accessible and tradeable investment vehicles that benefit from rising nickel prices.<\/p>\n<h2>Nickel Underrepresented in the Stock Market<\/h2>\n<p>Given the strong growth of nickel, surely there would be significant investment in nickel companies\u2026 think again. The largest battery metals ETF (Global X Lithium &amp; Battery Metals ETF) has $3 billion in assets; 50% of the ETF is composed of commodities and ALL of it is for lithium and lithium processing. There\u2019s no nickel weight at all.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27383\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF.jpg 1920w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-300x169.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-1024x576.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-768x432.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-1536x864.jpg 1536w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-696x392.jpg 696w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Global-X-ETF-1392x783.jpg 1392w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Nickel is clearly underrepresented in the stock market; it makes up 80% of the cathode yet there are very few high-quality pure plays for investors. Canada Nickel is a clear standout, it\u2019s the next nickel giant on deck.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27382\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play.jpg 1920w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-300x169.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-1024x576.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-768x432.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-1536x864.jpg 1536w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-696x392.jpg 696w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-pure-play-1392x783.jpg 1392w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>Canada Nickel: The Nickel Pure Play for Battery Metals Investors<\/h2>\n<p>When assessing the nickel investment opportunity, we believe it is important to own a nickel miner with the following key characteristics:<\/p>\n<ol>\n<li>Politically safe assets<\/li>\n<li>Close to sources of demand<\/li>\n<li>Resources large enough to scale<\/li>\n<li>Low production costs<\/li>\n<li>A pollution footprint that will help western government&#8217;s meet long term emission reduction targets.<\/li>\n<\/ol>\n<p>Canada Nickel is the one company that ticks all 5 boxes.<\/p>\n<p>Canada Nickel is based out of Ontario Canada, developing one of the five largest nickel mines in the world.<\/p>\n<p>The Crawford mine is estimated to contain 3.5 million tonnes of nickel, putting it on par with the largest global nickel projects.<\/p>\n<h4>Developing a Top 5 Global Nickel Project<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27361\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023.jpg\" alt=\"\" width=\"1155\" height=\"646\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023.jpg 1155w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023-300x168.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023-1024x573.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023-768x430.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-resource-comp-sheet-August-2023-696x389.jpg 696w\" sizes=\"auto, (max-width: 1155px) 100vw, 1155px\" \/><\/p>\n<p>The project also sports one of the lowest cash costs in the world ensuring it will continue producing profits even as nickel goes through its typical price swings.<\/p>\n<h4>Crawford Cash Cost Very Favorable<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27371 size-full\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs.jpg\" alt=\"\" width=\"1149\" height=\"632\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs.jpg 1149w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs-300x165.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs-1024x563.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs-768x422.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Cash-Costs-696x383.jpg 696w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<p>Using a proprietary method to inject C0<sub>2<\/sub> into the nickel waste stream, Canada Nickel&#8217;s maiden project will have one of the lowest carbon footprints in the entire industry. This critical differentiator means any major miners looking to lower emissions will have to take a hard look at the project and the company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27376\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1.jpg\" alt=\"\" width=\"1178\" height=\"711\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1.jpg 1178w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1-300x181.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1-1024x618.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1-768x464.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-Emissions-August-2023-1-696x420.jpg 696w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><\/p>\n<p>It doesn&#8217;t hurt that Canada Nickel trades at less than 0.2x its net asset value, compared to smaller, less valuable projects trading 5x higher.<\/p>\n<p>Historically valuation discounts close as projects move from exploration to development and on to construction. Canada Nickel is currently moving through these phases and is expected to file a feasibility study in September while continuing to raise capital to begin development of Crawford.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27381\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers.jpg\" alt=\"\" width=\"1918\" height=\"1078\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers.jpg 1918w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-300x169.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-1024x576.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-768x432.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-1536x863.jpg 1536w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-696x391.jpg 696w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/canada-nickel-deep-valuation-discount-vs-peers-1392x782.jpg 1392w\" sizes=\"auto, (max-width: 1918px) 100vw, 1918px\" \/><\/p>\n<p>The world hasn&#8217;t had major nickel resources added to global reserves in years, casting doubt on the industries ability to meet growing demand without additional discoveries.<\/p>\n<p>This fact increases the chances that a major discovery like the Crawford Project from Canada Nickel will advance towards production. The world simply needs more nickel than currently and future producing mines can supply.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27373\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-in-Resource-August-2023.jpg\" alt=\"\" width=\"836\" height=\"646\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-in-Resource-August-2023.jpg 836w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-in-Resource-August-2023-300x232.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-in-Resource-August-2023-768x593.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Nickel-in-Resource-August-2023-696x538.jpg 696w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/p>\n<h3>Exploration Upside is Significant<\/h3>\n<p>Canada Nickel&#8217;s recent exploration success, at properties adjacent to Crawford, is making it possible that Timmins Ontario will emerge as a major new nickel district to rival any in Indonesia or Australia, historical nickel hubs.<\/p>\n<p>Through exploration drilling, Canada Nickel has already confirmed a large scale discovery at its Reid discovery 90% the size of the resource at Crawford. Yet Reid is 50% larger than Crawford, leaving potentially more nickel to be found.<\/p>\n<p>The larger Canada Nickel&#8217;s resource becomes, the more valuable it will be to the Canadian government, global mining majors and even key consumers of batteries, such as car manufacturers like GM, Ford or Mercedes-Benz.<\/p>\n<h4>Delineated Resource at Crawford vs Reid<\/h4>\n<figure id=\"attachment_27377\" aria-describedby=\"caption-attachment-27377\" style=\"width: 1389px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27377\" src=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023.jpg\" alt=\"\" width=\"1389\" height=\"531\" srcset=\"https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023.jpg 1389w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023-300x115.jpg 300w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023-1024x391.jpg 1024w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023-768x294.jpg 768w, https:\/\/capital10x.com\/old\/wp-content\/uploads\/2023\/08\/Crawford-vs-Reid-Footprint-Comparison-August-2023-696x266.jpg 696w\" sizes=\"auto, (max-width: 1389px) 100vw, 1389px\" \/><figcaption id=\"caption-attachment-27377\" class=\"wp-caption-text\">Source: Canada Nickel<\/figcaption><\/figure>\n<p>The investment community will soon wake up to the importance of nickel in enabling the green revolution. Clarity will come in the form of capital, whether its through a direct investment in leading miners like Canada Nickel or indirectly through newly launched exchange traded funds, which will come.<\/p>\n<p>Lithium may be grabbing all the attention from resource investors, but we believe better returns will be made getting ahead of the crowd through exposure to nickel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nickel plays a critical role in every popular battery chemistry, yet it is underrepresented in the stock market. Canada Nickel is a clear standout, it\u2019s the next nickel giant on deck.<\/p>\n","protected":false},"author":7,"featured_media":27396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2430,56],"tags":[1807,2136,2342,2343,890,2259,2148],"class_list":{"0":"post-27358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-energy-transition-metals","8":"category-featured","9":"tag-battery-metals","10":"tag-canada-nickel","11":"tag-critical-metals","12":"tag-critical-minerals","13":"tag-nickel","14":"tag-otcqxcnikf","15":"tag-tsxv-cnc"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nickel is Powering the Battery Metal Revolution and Canada Nickel is the Pure Play | Capital 10X<\/title>\n<meta name=\"description\" content=\"Nickel plays a critical role in every popular battery chemistry, yet it is underrepresented in the stock market. 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