{"id":18735,"date":"2019-09-17T04:02:33","date_gmt":"2019-09-17T08:02:33","guid":{"rendered":"https:\/\/capital10x.com\/old\/?p=18735"},"modified":"2019-09-17T04:02:33","modified_gmt":"2019-09-17T08:02:33","slug":"umg-espt-nab-show","status":"publish","type":"post","link":"https:\/\/capital10x.com\/old\/umg-espt-nab-show\/","title":{"rendered":"UMG Extends National Association of Broadcasters eSports Relationship"},"content":{"rendered":"<p><span data-contrast=\"auto\">Seeking out new opportunities to raise the profile of eSports events and bring championships to more traditional broadcasting mediums, <\/span><b><span data-contrast=\"auto\">UMG Media Ltd. [stock_market_widget type=\"inline\" template=\"generic\" color=\"default\" assets=\"ESPT.V\" markup=\"(TSXV: {symbol} {currency_symbol}{price} ({change_pct}))\" api=\"yf\"]<\/span><\/b><span data-contrast=\"auto\">\u00a0just <a href=\"https:\/\/sites.google.com\/umggaming.com\/umg-nab\">extended an\u00a0<\/a><\/span><span data-contrast=\"auto\">existing<\/span><span data-contrast=\"auto\">\u00a0partnership with the\u00a0National Association of Broadcasters (NAB).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Through the newly-lengthened deal, UMG\u2019s Chris <\/span><span data-contrast=\"auto\">Iaquinta<\/span><span data-contrast=\"auto\">\u00a0will take up the role of eSports director for the association&#8217;s annual showcase.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">UMG\u2019s subsidiary (pending final closing) Activate Entertainment LLC will also host an eSports showcase both this coming October for the 2019 NAB show in New York as well as the planned 2020 edition taking place in Las Vegas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The company entered an agreement to acquire\u00a0Activate Entertainment back in August, with the deal expected to close by the end of the month.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Activate previously handled production on the Caesars\/Spider-Man: Into the Spider-Verse event, which nabbed an honourable mention in the Best Non-Endemic Brand Activation category at the Tempest Esports Business Awards this year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">UMG\u2019s Chief Executive Officer\u00a0Dave Antony issued this statement about ongoing collaborations with Activate:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\"> UMG\/Activate is thrilled to have been not only nominated but awarded honorable mention with such an esteemed group. We are devoted to the advancement of the eSports industry and immersing new groups to our world. Activate will continue to operate unique activations in gaming and this is just the next of many to come.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <\/div><\/div><\/span><\/p>\n<p><span data-contrast=\"auto\">The all-stock acquisition deal is expected to be leveraged towards bringing eSports to the hospitality industry with partnerships through internationally recognized brands such as\u00a0Marriott International and Caesars Entertainment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In other recent news, UMG Media hosted a<\/span><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><a href=\"https:\/\/capital10x.com\/old\/umg-espt-gears-5\/\"><i><span data-contrast=\"none\">Gears 5<\/span><\/i><span data-contrast=\"none\">\u00a0launch event<\/span><\/a><span data-contrast=\"auto\"> earlier this month, celebrating the official release of the latest game in the <\/span><i><span data-contrast=\"auto\">Gears\u00a0Of\u00a0War\u00a0<\/span><\/i><span data-contrast=\"auto\">franchise\u00a0<\/span><span data-contrast=\"auto\">with\u00a0Twitch<\/span><span data-contrast=\"auto\">\u00a0streamers and eSports celebrities playing live.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Gears 5<\/span><\/i><span data-contrast=\"auto\">\u00a0just got a major boost in the advertising department via a collaboration with former WWE superstar and current\u00a0<\/span><i><span data-contrast=\"auto\">Guardians\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Of<\/span><\/i><i><span data-contrast=\"auto\">\u00a0The Galaxy<\/span><\/i><span data-contrast=\"auto\"> actor Dave Bautista, who is now appearing as a playable character in the game for a limited time run.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dave Bautista replaces the character model and voice of franchise mainstay Marcus Fenix during the event, with the campaign widely seen as an audition for the actor to potentially play a role in a rumoured upcoming live action <\/span><i><span data-contrast=\"auto\">Gears\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Of<\/span><\/i><i><span data-contrast=\"auto\">\u00a0War<\/span><\/i><span data-contrast=\"auto\">\u00a0film.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New UMG Media Ltd.\u00a0(TSX Venture: ESPT) subsidiary Activate will operate an eSports event at the upcoming NAB 2019 and 2020 shows.<\/p>\n","protected":false},"author":12,"featured_media":18447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1112],"tags":[1158,208,1100,1101],"class_list":{"0":"post-18735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-activate-entertainment","9":"tag-company-news","10":"tag-espt","11":"tag-umg-media"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMG (ESPT) Extends NAB eSports Relationship | Capital 10X<\/title>\n<meta name=\"description\" content=\"New UMG Media Ltd.\u00a0(TSX Venture: ESPT) subsidiary Activate will operate an eSports event at the upcoming NAB 2019 and 2020 shows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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