{"id":18648,"date":"2019-09-15T16:45:46","date_gmt":"2019-09-15T20:45:46","guid":{"rendered":"https:\/\/capital10x.com\/old\/?p=18648"},"modified":"2019-09-15T16:45:46","modified_gmt":"2019-09-15T20:45:46","slug":"2k-ttwo-leukemia-research","status":"publish","type":"post","link":"https:\/\/capital10x.com\/old\/2k-ttwo-leukemia-research\/","title":{"rendered":"2K Launches Leukemia &#038; Lymphoma Society Partnership For WWE 2K20"},"content":{"rendered":"<p><span data-contrast=\"auto\">Sports video game publishing label <strong>2K<\/strong> \u2014 owned by major game holding company <strong>Take-Two Interactive Software, Inc<\/strong>. [stock_market_widget type=\"inline\" template=\"generic\" color=\"default\" assets=\"TTWO\" markup=\"(NASDAQ: {symbol} {currency_symbol}{price} ({change_pct}))\" api=\"yf\"]\u00a0\u2014 just announced a major marketing initiative to <a href=\"https:\/\/ir.take2games.com\/news-releases\/news-release-details\/2k-announces-global-partnership-wwer-2k20-leukemia-lymphoma?field_nir_news_date_value[min]=2019\">support\u00a0blood cancer research<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This new initiative is taking place in the run up to the release of <em>WWE 2K20<\/em> next month, and will see 2K spreading Leukemia &amp; Lymphoma Society messages via Twitter using the \u201cwe fight, we overcome, we believe\u201d branding. <\/span><\/p>\n<p><span data-contrast=\"auto\">The company will donate $2 to leukemia research for each retweet of those messages, up to a maximum of $500,000.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aside from direct monetary support, the partnership will see 2K arranging for WWE superstars and 2K employees to visit blood cancer patients in hospitals, as well as\u00a0Leukemia &amp; Lymphoma Society members appearing at promo events for the launch of <em>WWE 2K20<\/em>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Leukemia survivor Roman Reigns is one of the cover stars of this year\u2019s iteration in the annual wrestling game franchise, standing alongside Becky Lynch, which marks the first time the game will allow female superstar players in MyCareer mode.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the 2K Showcase mode will highlight the rise of female wrestlers in the WWE since 2014, the story-based Towers mode pivots to cover Roman Reigns in particular.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Announcing the\u00a0research and awareness partnership this morning, 2K\u2019s Vice President of Marketing\u00a0Chris Snyder commented:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\"> Roman\u2019s strength and perseverance to win his battle with leukemia is truly inspiring to all of us, and we are proud to feature him on both the cover of <em>WWE 2K20<\/em> and through a dedicated 2K Tower celebrating his incredible career journey.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <\/div><\/div><\/span><\/p>\n<p><span data-contrast=\"auto\"><em>WWE 2K20<\/em> is due to officially land on PC and console platforms this coming Oct. 22, 2019.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While football and basketball have seen major conversions in recent years, professional wrestling currently represents a somewhat u<\/span><span data-contrast=\"auto\">ntapped sector of the eSports market, lacking the same level of\u00a0major tournaments, championships, and<a href=\"https:\/\/capital10x.com\/old\/madden-nfl-electronic-arts-ea\/\"> leagues of competing sports<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The industry is currently waiting to see if <em>WWE 2K20<\/em> changes that trend as eSports continue to grow in popularity with traditional sports fans and the pro wrestling community.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In other news, Take-Two Interactive will host a live audio stream of an annual investor meeting on Sept. 18 via the company\u2019s online investor resource portal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Take-Two Interactive Software, Inc (NASDAQ: TTWO) subsidiary is hosting a series of leukemia awareness events for the launch of WWE 2K20.<\/p>\n","protected":false},"author":12,"featured_media":18322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1112],"tags":[1145,208,1146,1147],"class_list":["post-18648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-2k","tag-company-news","tag-take-two-interactive-software","tag-ttwo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2K (TTWO) Launches Leukemia &amp; 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