{"id":18339,"date":"2019-08-29T13:54:17","date_gmt":"2019-08-29T17:54:17","guid":{"rendered":"https:\/\/capital10x.com\/old\/?p=18339"},"modified":"2019-09-11T14:22:22","modified_gmt":"2019-09-11T18:22:22","slug":"tencent-tcehy-china-nba-partnership-deal","status":"publish","type":"post","link":"https:\/\/capital10x.com\/old\/tencent-tcehy-china-nba-partnership-deal\/","title":{"rendered":"Tencent Extends NBA Partnership For Chinese Content"},"content":{"rendered":"<p><span data-contrast=\"auto\">Chinese tech giant\u00a0<\/span><span data-contrast=\"auto\"><strong>Tencent Holdings Limited<\/strong> [stock_market_widget type=\"inline\" template=\"generic\" color=\"default\" assets=\"0700\" markup=\"(HKSE: {symbol} {currency_symbol}{price} ({change_pct}))\" api=\"yf\"] [stock_market_widget type=\"inline\" template=\"generic\" color=\"default\" assets=\"TCEHY\" markup=\"(OTCMKTS: {symbol} {currency_symbol}{price} ({change_pct}))\" api=\"yf\"] \u2014 owner of U.S. eSports mainstay Riot Games \u2014 just announced a major extension to the company\u2019s sports lineup for both gaming and streaming services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tencent has already been partnered with the U.S. National Basketball Association for international coverage since 2009, and now the company has officially\u00a0<\/span><a href=\"https:\/\/www.tencent.com\/en-us\/articles\/16000861565339923.pdf\"><span data-contrast=\"none\">extended that landmark partnership<\/span><\/a><span data-contrast=\"auto\">\u00a0through the NBA\u2019s 2025 season.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Under the terms of the re-negotiated deal, Tencent will continue to handle interactive fan events, mobile games, live shows, and digital programming for the NBA in China, with new video shorts and game content expected to arrive in the coming years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In particular, Tencent will stream Video\u00a0<\/span><span data-contrast=\"auto\">On<\/span><span data-contrast=\"auto\"> Demand NBA services directly to Chinese viewers, as well as develop additional mobile apps and loyalty programs for basketball fans. The deal is also slated to include new advertising content for Tencent\u2019s mainstay QQ platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tencent President Martin Lau commented on the newly-announced international deal extension this morning:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\"> We believe that the enhanced partnership between the NBA and Tencent will take our phenomenal success to new heights. Empowered by our technology capabilities, interactive platforms, and content expertise, we will work closely with the NBA to further engage fans in China with sports excitement and technology innovations to elevate passion for basketball, and to promote a healthy and active lifestyle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <\/div><\/div><\/span><\/p>\n<p><span data-contrast=\"auto\">While the NBA is partnered with Tencent for Chinese territory,\u00a0Take-Two Interactive and subsidiary 2K Sports hold the rights to NBA games Stateside. That existing U.S. deal was extended back in January for an additional seven years at a staggering price of $1.1 billion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Live streaming of NBA 2K League games for North American audiences is handled via game streaming service Twitch, and the 2019 season just ended with a final game on Aug. 3.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That third official season for the NBA eSports league culminated with\u00a0T-Wolves Gaming (the NBA 2K League affiliate of the Minnesota Timberwolves) taking home the championship.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now in the offseason, teams are currently deciding which players to protect from the expansion draft due to start in late September, with the fourth NBA 2K <\/span><span data-contrast=\"auto\">League<\/span><span data-contrast=\"auto\">\u00a0season in the U.S. expected to start next May.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The extended partnership will now see encent Holdings Limited (HKSE: 0700; OTCMKTS: TCEHY) handling NBA content in China through 2025.<\/p>\n","protected":false},"author":12,"featured_media":18445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1112],"tags":[1113,1114],"class_list":{"0":"post-18339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-tcehy","9":"tag-tencent-holdings"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tencent Extends NBA Partnership For Chinese Content | Capital 10X<\/title>\n<meta name=\"description\" content=\"The extended partnership will now see encent Holdings Limited (HKSE: 0700; OTCMKTS: TCEHY) handling NBA content in China through 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capital10x.com\/old\/tencent-tcehy-china-nba-partnership-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tencent Extends NBA Partnership For Chinese Content | Capital 10X\" \/>\n<meta property=\"og:description\" content=\"The extended partnership will now see encent Holdings Limited (HKSE: 0700; 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