Millennial Esports Acquiring Majority Stake In DriverDB

Continuing to shift in focus towards data collection and sports racing titles, Millennial Esports [stock_market_widget type="inline" template="generic" color="default" assets="MLLLF" markup="(OTCMCKTS: {symbol} {currency_symbol}{price} ({change_pct}))" api="yf"] [stock_market_widget type="inline" template="generic" color="default" assets="GAME.V" markup="(TSXV: {symbol} {currency_symbol}{price} ({change_pct}))" api="yf"]  has entered an agreement to acquire a 51% stake in 

The deal will see Millennial paying out £60,000 GBP in stock and £140,000 GBP in cash, with an additional £50,000 in stock to be issued to the Driver Database founders upon the deal’s final closing. 

Besides gaining access to the site’s estimated 70,000 monthly visitors, data from the Driver Database will be utilized to offer analysis services for video rights holders, streaming media clients, and groups that handle wagers on eSports event. 

The company is additionally gearing up to ask shareholders for approval to change names from Millennial Esports to Torque Esports Corp at an upcoming annual meeting next month to further cement the two-pronged approach towards racing and data collection. 

Discussing the DriverDB acquisition, Millenial Esports Chief Executive Officer Darren Cox commented: 

We know the value of data from our purchase of Stream Hatchet in 2017 and believe adding the expertise of Driver Database to our group of brands will provide highly sought-after valuable data intelligence in the growing eSports industry. With our marketing expertise, we can now make the most of this data.

The deal is expected to close in mid-October, and will allow Millennial to offer real time data collection and analytics through the Stream Hatchet service, which has been monitoring and reporting on a recent spike in online eSports viewership through platforms like Twitch.  

While the NBA, NFL, and WWE have dominated event headlines lately, racing games have still been represented in eSports events of all levels this year.

Notably, the upcoming Lets Play Live Playstation Plus Friendlies held at the Auckland Armageddon convention will include $300,000 in prizes for both Crash Team Racing Nitro Fueled and FIFA 20 next month. 

Millennial buying a majority stake in DriverDB isn’t the only instance of an eSports company snapping up famous online resources to expand their portfolio so far this quarter. 

Earlier this month Enthusiast Gaming Holdings Inc. [stock_market_widget type="inline" template="generic" color="default" assets="EGLX.V" markup="(TSXV: {symbol} {currency_symbol}{price} ({change_pct}))" api="yf"] also finalized the acquisition of The Sims Resource after completing the company’s deferred payment obligation ahead of schedule.  

The opinions provided in this article are those of the author and do not constitute investment advice. Readers should assume that the author and/or employees of Capital 10X hold positions in the company or companies mentioned in the article. For more information, please see our Content Disclaimer.

Ty Arthur has spent the last decade of his journalism career covering everything from cutting-edge tech to local news through outlets such as the Houston Chronicle. He has focused on the counterculture aspects of society, from marijuana legalization to underground music through and rapidly changing trends in the entertainment industry. He lives in the cold, dark north with his wife and son. Address: 682 Indian Road, Toronto, Ontario, M6P 2C9. Phone: 416-721-8257.


Please enter your comment!
Please enter your name here