Norton Singhavon: We’re a vertically integrated premium focused cannabis company. Our core competencies are cultivating and producing, marketing and selling an ultra premium flower.
Now I know a lot of people are saying this is what they do but something that most people don’t know is that on our initial test crop that we were planning to destroy it was supposed to test out 17 to 18% THC content at most. So when we ran it through the lab it came back 21.5 to 23 and then we decided to sell that wholesale to CannMart. Even though our Ops guys did not want to and instantly overnight that became the number one selling product.
So a lot of people can tell premium but on a crop we were going to destroy we became the number one selling product on Cannmart.
Capital 10x: So you attribute that to the THC level? What truly makes the premium product because I mean everyone is touting it like you said, so what is a consumer going to take this product and actually say ‘wow this is premium I want more’?
Norton Singhavon: In our opinion, it’s going to be obviously aesthetic appeal, it’s going to be taste, aroma, terpene profile, and also the amount of THC at least in the demographic that we’re going after.
Capital 10x: Who do you have working on crafting that product?
Norton Singhavon: Our VP of Operations actually has a dual citizenship US and Canadian. Outside of GTEC we actually deployed a significant amount of capital personally into the U.S. and we own assets in the U.S. So we’ve been operating in the U.S. for quite a few years now and we’re bringing that expertise to Canada.
Capital 10x: So are those different companies or are they under the GTEC brand?
Norton Singhavon: No, these are just personal investments that we’ve done but it highlights our team’s experience that they’ve come from operating in U.S. markets.
Capital 10x: You bring up the hot topic right now: the U.S. market growing. Concerns that the Canadian market is going to be slowing down quite significantly. So do you have plans to branch in with GTEC into the U.S. market?