HAVN Life Sciences Inc. (CSE: HAVN) (OTC: HAVLF) has announced it has entered into agreement with Sydney-based Woke Pharmaceuticals Pty Ltd. for the exclusive white label supply and distribution of their line of natural health products in Australia, New Zealand and China.
Woke Pharmaceuticals plans to distribute HAVN Life natural health products through Australian retailers, including major supermarkets and other retail outlets. Woke will also pursue distribution through various e-commerce portals (i.e. Australia and New Zealand Amazon sites). The market for dietary supplements in Australia and New Zealand was estimated to exceed $3.7 billion in 2020.
“We are beyond excited to partner with Nick Woolf and the Woke Pharmaceuticals team to bring our line of natural health products to other international markets where consumers understand the value of incorporating nutritional supplements into their daily routine for optimal health and wellness. We are confident that the high quality and great value of our products will, with the help of Woke, provide a strong foothold for business for us in Australia, New Zealand and China.” Says HAVN Life CEO, Tim Moore
“We are delighted to be partnering with HAVN Life to launch this novel range of functional natural products. The health benefits offered by naturally-derived mushroom extracts are evident, and we anticipate strong demand in our region,” comments Nick Woolf, CEO of Woke Pharmaceuticals. “Furthermore, China offers a substantial upside. We plan to use our existing network to export the HAVN Life range of natural health products to major purchasers in China, with which our team has close connections,” he adds.
THE CHINESE MARKET
Woke Pharmaceuticals provides HAVN Life Sciences with a distribution channel into China using their existing relationships. The Chinese market for health and wellness supplements was estimated to exceed $26 billion in 2020, according to consultancy firm, Tong Intelligence.
This lays the foundation for the expansion HAVN’s current retail and distribution network outside of Canada. Their Canadian distribution network includes Horizon Grocery + Wellness, Choice Market and Nesters Market location in B.C., independent specialty retails across Canada, as well as online retailers Well.ca and Amazon.ca, which plans to pursue markets in the U.S. in 2022.
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