Enthusiast Finalizes Merger With J55, Aquilini GameCo, And Luminosity Gaming

After receiving final approval from the Ontario Superior Court of Justice last week, Enthusiast Gaming Holdings Inc. and J55 Capital Corp. have now completed their previously announced merger. 

The deal closed this morning, and also sees both Aquilini GameCo Inc. and Luminosity Gaming Inc. joining together through the merger. Under the terms of the deal, J55 is acquiring all of Enthusiast’s issued and outstanding common shares. 

Those four entities will now operate under the overall banner of Enthusiast Gaming Holdings Inc., with trading on the TSX Venture Exchange under the ticker symbol EGLX due to begin Monday, Sept. 9. 

Adrian Montgomery will now take up the role as Chief Executive Officer of the merged company, with Menashe Kestenbaum serving as President. Kestenbaum commented on the completed merger process: 

Our vision when we founded Enthusiast was to build the largest, vertically integrated eSports and gaming company in the world. The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the industry and unlocks access to Luminosity’s 60 million dedicated eSports fans and one of the largest eSports franchises. I look forward to working with our new partners to continue to build and diversify Enthusiast Gaming.

The acquisition plan was approved by a majority of shareholders from both Enthusiast and J55 at two special meetings held last month. 

Enthusiast currently manages the Vancouver Titans team, which was one of eight expansion franchises added to the Overwatch League during this year’s season.  

The Titans began the season with a 4 – 0 victory against the Shanghai Dragons, and subsequently earned a perfect 7 – 0 win streak in the stage 1 playoffs. That streak would continue to a whopping 19 undefeated wins in a row, only recently broken by the San Francisco Shock during the stage 2 finals playoff. 

The League’s stage 3 playoffs will begin next week, with the Grand Finals to occur on Sept. 29 in Philadelphia at the Wells Fargo Center. 

Aside from operations in the Overwatch League, Enthusiast has signed a support agreement with Vancouver Arena Limited Partnership. Through that agreement, Enthusiast will gain access to marketing services, brand association, and retail support for eSports planning and digital media initiatives.  

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The opinions provided in this article are those of the author and do not constitute investment advice. Readers should assume that the author and/or employees of Capital 10X hold positions in the company or companies mentioned in the article. For more information, please see our Content Disclaimer.

Ty Arthur
Ty Arthur has spent the last decade of his journalism career covering everything from cutting-edge tech to local news through outlets such as the Houston Chronicle. He has focused on the counterculture aspects of society, from marijuana legalization to underground music through Metalunderground.com and rapidly changing trends in the entertainment industry. He lives in the cold, dark north with his wife and son. Address: 682 Indian Road, Toronto, Ontario, M6P 2C9. Phone: 416-721-8257.
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