AgraFlora Organics to Fund Nationwide Responsible Cannabis Consumption Campaign

AgraFlora Organics International Inc. is launching a nationwide campaign designed to educate consumers on responsible cannabis consumption.

The bilingual campaign will coincide with the launch of four edible SKUs from its dedicated facility in Winnipeg. The first edibles, beverages and other concentrates will hit shelves in December as Canada opens up for Cannabis 2.0, and AgraFlora is keen to position itself as a responsible producer.

Its educational campaign will take in TV, radio and online video ads across Canada. It will inform consumers about safe storage, teach them how to understand the differences in onset times and effects, and highlight the dangers of mixing cannabis and alcohol consumption and driving while under the influence of cannabis.

AgraFlora also aims to market and distribute a patent-pending product called True Focus, which is designed to be a THC overdose antidote. It takes the form of a pocket-sized spray bottle, featuring nutraceutical formulations, coupled with an intuitive delivery system designed to mitigate the negative side effects associated with excessive THC consumption.

AgraFlora holds the exclusive Canadian True Focus sublicense and its formulations are currently patent pending by way of a U.S. Patent and Trademark Office patent application.

The firm has a 51,500 sq. ft. GMP-certified edibles facility in Winnipeg. It is poised to launch four cannabinoid-infused gummy SKUs: Rojo, which is strawberry-flavoured and pectin-based; Naranja, tangerine-flavoured and gelatine-based; Azul, raspberry-flavoured and gelatine-based; and Verde, green apple-flavoured and pectin-based.

“We are of the opinion that AgraFlora’s initial cannabinoid-infused gummy SKUs will achieve the industry’s lowest COGS [cost of good sold], resulting from a fully automated cooking, depositing and packaging production line, capable of producing 180,000 individually wrapped pieced per shift,” said chairman and chief executive Brandon Boddy.

He noted that rivals have focused on a large suite of SKUs, but it has decided to focus on a streamlined range based on a “more focused” approach to new product development. He added that the four SKUs are all formulated, developed, and packaged to meet Health Canada regulatory requirements.

The opinions provided in this article are those of the author and do not constitute investment advice. Readers should assume that the author and/or employees of Capital 10X hold positions in the company or companies mentioned in the article. For more information, please see our Content Disclaimer.

Martin Green
Martin Green is an experienced journalist with a strong focus on the cannabis, alcohol, and gambling industries. He is particularly interested in the political issues affecting the global marijuana trade, and he has a keen focus on regulation changes and legal topics. He holds a BA English Literature, MA Creative Writing and a National Qualification in Journalism diploma. He has worked in journalism since 2009 and written for a broad range of newspapers, business titles and magazines, including The Sun, The Metro, The Journal, Livestrong, Drinks Retailing News, Harpers, Sportsbook Review, Vital Football, Essex Live and Surrey Live. Address: 682 Indian Road, Toronto, Ontario, M6P 2C9. Phone: 416-721-8257.

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