AgraFlora Aims to Shake Up the Market with Cannessence

AgraFlora Organics International Inc. [stock_market_widget type="inline" template="generic" color="default" assets="AGRA.CN" markup="(CSE: {symbol} {currency_symbol}{price} ({change_pct}))" api="yf"] has unveiled a terpene-infused sativa seed oil that it’s billing as an alternative to conventional CBD oil.

Cannessence is designed to help AgraFlora stand out in an increasingly crowded market for over-the-counter CBD products. It plans to market the brand in capsule, topical and tincture format and it is targeting national listings at c-store, pharmacies, naturopathic clinics, salons, spas, and health store chains.

The oil is designed to “amplify the activation of the endocannabinoid system”, which apparently allows for optimal cannabinoid uptake, while delivering all the health benefits associated with CBD oil. It is aimed at both humans and pets.

AgraFlora already has listings at 17,500 stores in North America and it plans to “integrate” Cannessence into these points of distribution. Earlier this month it tied up a supply deal covering 200 Gateway Newsstand outlets across Canada, and it plans to introduce the product into those newsstands.

Chairman and chief executive Brandon Boddy hailed Cannessence as “a disruptive Cannabis 2.0 SKU”, referring to the market opening up for a raft of new product formulations this year. “Our Cannessence formulation will harness power of terpenes, coupled with all-natural essential oils including limonene, alpha-pinene, beta-caryophyllene, linalool, and beta-myrcene to afford our consumers a safe, non-prescriptive alternative to conventional CBD,” he said.

AgraFlora will produce Cannessence at its 76-acre cannabis campus in Kent County, New Brunswick, which was formerly a federal research facility. The firm is retrofitting seven buildings at the campus in order to increase its processing capacity.

It also plans to incorporate Cannessence as the base serum for its existing Whole Hemp Health range. This skincare line is sold at brick-and-mortar retailers across Canada, as well as Amazon, Shopify, and direct to consumer from its own ecommerce site.

AgraFlora has a greenhouse in Delta, British Columbia, which should be operational by 2020. It will eventually have the capacity to produce 250,000 kg of cannabis per year, which would make AgraFlora one of largest producers in Canada.

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Martin Green
Martin Green is an experienced journalist with a strong focus on the cannabis, alcohol, and gambling industries. He is particularly interested in the political issues affecting the global marijuana trade, and he has a keen focus on regulation changes and legal topics. He holds a BA English Literature, MA Creative Writing and a National Qualification in Journalism diploma. He has worked in journalism since 2009 and written for a broad range of newspapers, business titles and magazines, including The Sun, The Metro, The Journal, Livestrong, Drinks Retailing News, Harpers, Sportsbook Review, Vital Football, Essex Live and Surrey Live. Address: 682 Indian Road, Toronto, Ontario, M6P 2C9. Phone: 416-721-8257.
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