1933 Industries Inc.
The Sativa-dominant Jack Herer strain was created in the Netherlands in the mid-1990s. It is named after the man dubbed “the emperor of hemp”, an American cannabis rights activist.
Herer’s work is commemorated with the Jack Herer Cup each year in Las Vegas. The strain has won a number of awards including the seventh High Times Cannabis Cup.
Chris Rebentisch, chief executive at 1933 Industries, which takes its name from the year the Prohibition on alcohol ended in America, called it “one of the most revered strains in the U.S.”.
The Vancouver-based firm will distribute the brand via its Alternative Medicine Association subsidiary. AMA cultivates and produces a range of cannabis products in Nevada and it has emerged as the market-leading distributor of concentrates, with listings at the Planet 13 Superstore and MedMen among others.
The Original Jack Herer includes flower, pre-rolls, concentrates, and vape cartridges and concentrates, and they will all now be available in Nevada.
1933 Industries has moved to reassure the market that its vape products are safe and of a high quality following a general furor over the category.
A mysterious outbreak of severe pulmonary disease has killed seven people and left hundreds more ill in the U.S. The federal government announced last week that it would soon ban flavoured e-cigarette products to stem a rising tide of youth users, and India has just banned vaping entirely.
Vaping cannabis is popular in states like California and Colorado, while the Canadian market is poised to open up for vaping by the end of 2019.
1933 Industries said that its vape products do not contain vitamin E acetate, vegetable glycerin, or propylene glycol. It added that all products are made with “ingredients known to be safe”, that rigorous testing ensures the safety of its CBD and that every product is labelled with a QR code linking to the lab results, thereby ensuring that the CBD content listed on the label is accurate.
1933 Industries is a market awareness client of Capital 10X.
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