Today, 1933 Industries Inc.
VanderMarel was a registered nurse before becoming co-founder of The Green Organic Dutchman and helping turn it into one of Canada’s leading cannabis producers. She left the business in 2017 to set up Good & Green Cannabis, which was purchased by 48North.
She then became co-CEO at 48North for multiple years, before investing in Beleave Inc. and spending three months as the chief executive. VanderMarel stepped down from that role in December 2019, and she will now lend her expertise to U.S. MSO 1933 Industries.
“As a pioneer and innovator in the cannabis industry, Jeannette’s wealth of knowledge as an operator will be valuable as we continue to look for new business opportunities and growth markets in the US and Canada,” said chief executive Chris Rebentisch.
1933 Industries takes its name from the year in which the U.S. repealed the Prohibition on alcohol. It is firmly focused on quality products to the premium sector of the market, while it has previously teamed up with skateboarding legend Tony Hawk to launch a range of co-branded CBD and hemp recovery products.
Earlier this month, 1933 released a series of operational updates, including its inaugural harvest in California and the expansion of its hemp distribution division. Rebentish said the plan is to increase revenues and decrease margins in order to boost shareholder value after its valuation fell in line with the wider industry.
VanderMarel is tasked with identifying strategic business partnerships and growth initiatives as the company strives to expand into key cannabis markets. Rebentish called her a pioneer and an innovator as he announced the appointment.
She was a critical care and pediatric intensive care nurse before getting into the cannabis sector, and she has also been inspired by her daughter’s battle with Dravet Syndrome.
1933 Industries also revealed it has launched an incentive grant of 1 million stock options to its directors, officers, consultants, and employees, pursuant to its stock option plan. The options are exercisable for a period of three years at a price of $0.35 per share and will vest over a three-year period.
1933 Industries is a market awareness client of Capital 10X.
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